Commentary Addressing Risks and Opportunities Through the Lifecycle of Data, Technology, Advertising and Innovation

Data Counsel

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BakerHostetler formed the <a href="https://www.bakerlaw.com/DigitalAssetsDataManagement">Digital Assets and Data Management Practice Group</a> (DADM Group) to mirror how our clients do business. Leveraging data and technology is a priority for most entities. We have united key service offerings and technologists to address all the risks associated with an entity’s digital assets. Our clients are collecting data and then utilizing advanced technology to transform their products and services. Doing this creates enterprise risk. Our new practice group works with our clients through the life cycle of data – privacy, security, marketing and advertising, transactions, and emerging technology – within an organization.

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The areas of focus for the DADM Group are:

Digital Risk Advisory and Cybersecurity: Managing risk, developing strategies and implementing solutions across all service areas, as well as advising on responses to data security incidents of all kinds.

Advertising, Marketing and Digital Media: Navigating key issues such as data privacy, social media marketing, gaming, sales practices, claim substantiation and much more.

Privacy Governance and Technology Transactions: Operating at the intersection of innovation and information, and managing digital asset strategies with rigorous attention to contracts, policies, training and regulations such as the California Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR).

Digital Transformation and Data Economy: By focusing on capitalizing on innovations that maximize IP, data, and technology, this team advises on optimal strategies to accelerate business growth, pivot into new service lines, or fundamentally revamp business models.

Healthcare Privacy and Compliance: Ensuring compliance with state and federal regulations and laws, and leveraging emerging technology, managing data and structuring operations so that data can be handled in a way that is compliant with those regulations specific to healthcare.

Privacy and Digital Risk Class Action and Litigation: This team unites a group of attorneys who have deep subject matter experience and have defended more than 100 of these matters. The team has won several appeals and has defeated class certification multiple times.

Emerging Technology: A multifaceted approach to handling data analytics, the emerging use of artificial intelligence, the Internet of Things and blockchain technology, supported by tech-savvy attorneys and technologists and the firm’s new IncuBaker team.

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